Showing posts with label PR journalese. Show all posts
Showing posts with label PR journalese. Show all posts

Wednesday, 23 January 2013

When page layouts go bad

Two stories that shouldn't share a page.
More headline & pic combos at Funny or Die.
Having worked on a newspaper and edited a good few newsletters (and, ok a bad few too), I aim to pay attention re what's next to what in a layout.

I've gathered for your delectation some examples of what happens when you don't - here are my favourite headline faux pas.


Unfortunate choice of pic from www.happyplace.com

Awkward placing of an advert

Awkward placing of advert #2


Friday, 16 April 2010

Making the Headlines

We all like a good headline. Here are some to to save you from General Election burnout.  Let's start with the wartime classic:

Eighth Army Push Bottles up Germans’ Rear

(a fine example of Syntactic ambiguity popular amongst headline writers who like a laugh but can later claim all innocence.) 

I worked on the Wirral News for a year and was often called upon by the editor (who recognised my 'special' talents) to come up with catchy headlines. I was especially proud of one about a local student's sponsored walk in Jordan: 

Dead Sea Stroll

...most of them have drifted from memory. If they drift back I'll be sure to let you know.

Anyway, here are some favourites collected over the years from my local papers:

Magistrates Act on Indecent Shows

Big Surprise Expected

Enter your child now!

‘Suicide’ deliberate

Mayor Welcomes Badger Bill (a piece of legislation, but particularly apt for us because the paper's mascot called Bertie Badger - hence the lapel badges with the immortal slogan: 'I've Been Badgered By Bertie') 

The careful placing of one headline at the same level and in the same font as one on the opposite page can lead to entertaining 'mash-ups:

Beauty Pageant Opens opposite: Samantha’s Lovely Legs

My favourite local headline was the report of the death of an Irishman in the local river: Cork Man Found Floating in Mersey

One local journalist contact insists he regularly miss-spells end of British Summer Time reminders for comic effect: Don’t forget to put your cocks back!

While you're thinking about the funniest headline's you've come across, here's an entertaining song about Headlines, which I am indebted to Moptop for supplying: