Now I've done my time in PR and I know how the cynicism slips in, but the demotivational poster is a classic! The anti-thesis of all those corporate posters you see in offices about 'Winners' and 'Teamwork', they give a very different kind of message.
It's interesting to compare the motivational and the demotivational, because largely what they both have to say is true. It’s how you choose to look at the world.
So maybe we could use the same principle in other marketing materials? I want a business card now that lists all the things I don’t do:
- proper coffee
- late nights
I could go on.
... it would have to be a BIG card, or very small writing
How about leaflets telling you what not to do in a civic emergency – don’t binge on everything in the cupboard, don’t eat the yellow snow, and most importantly don’t go outside.
Other anti-PR campaigns could be:
- travel brochures for places you don’t want to go to telling you how crap they would have been
- car stickers with ‘you are here’ written on them
- minutes of meetings that list what people did and not what they said - full of pen-twiddling, doodles and inappropriate eye contact
- greetings cards saying have a shit life, thankyou for parking in MY space, get your lawn cut soon.
Ooh - I've gone all creative, inadvertently motivated by demotivational posters. See – they work both ways. Have a look at some more here:
p.s. They are dotted around my other blogs, too!